Swanson Health opens Chinese e-commerce site through Azoya

Nutritional supplement maker Swanson Health is broadening its horizons. The Chicago-based maker of such brands as Culturelle and its eponymous supplement offerings has partnered with Azoya to open a Chinese e-commerce site ahead of Black Friday and Dec. 12 — a big shopping day in China called Double Twelve — as well as the holidays.

“We’re excited to work with Azoya for accelerated growth in China and other Asian markets,” said John Eisel, COO at Swanson Health. “Their solid technology infrastructure and cutting-edge e-commerce operations — including omnichannel marketing, sales and logistics — set Swanson up for success and make Azoya a key strategic partner for expanding the Swanson brand in China.”

The new e-commerce offering joins Swanson’s other Chinese presence, which includes storefronts on Tmall Global and JD.com Worldwide. Swanson is leveraging Azoya’s Chinese retail expertise to deliver omnichannel services, mobile pay, integrated social marketing and social commerce, the companies said. These efforts are aimed at getting in on the more than $16 billion that exports to China brought the United States in 2017, according to iiMedia research.

“Connecting a market of 1.4 billion people with U.S. and foreign retail companies by using cross-border e-commerce is our specialty,” said Franklin Chu, managing director at Azoya USA. “We genuinely want to help consumers, brands and retailers reach each other. By simplifying and streamlining the cross-border customer experience, everyone wins.”