A complete list of 'Walk Into' campaigns

About the ‘Walk Into’ series

The ‘Walk Into’ series campaigns are marketing campaigns launched by Azoya and retail partners to bridge the Chinese online consumers and international retailers. The campaign brings Chinese online influencers to visit the international retailers, and live-stream their experience and feeling to the Chinese netizens. Customers can see the retailers from the cameras of influencers, and watch the process how products being manufactured, stored, and shipped to China.

Azoya had organized ‘Walk Into’ trips for retailers from the United Kingdom, Germany, Australia, New Zealand and Japan. Retailers that participated the ‘Walk Into’ include Feelunique, one of the largest beauty retailers from UK; Bodyguard Apotheke, one of the biggest German to China cross-border sites; Sigma Healthcare, the largest pharmaceutical supplier in Australia. The campaigns had yielded both exposures and revenue for retailers and brands.

List of campaigns

• Walk into ANZ

• Walk into Germany

• Walk into UK

• Walk into Japan

‘Walk into ANZ’

The ANZ retailers is a group of our Australia and New Zealand retail partners of Azoya, who launched the campaign “Walk into ANZ Tour” with Azoya during 22-31 August in 2016. They are Pharmacy Online, Pharmacy 4 Less, Amcal, Kiwi Discovery, NetPharmacy and Pharmacy Direct. The campaign is co-branded with SMZDM, a famous shopping guide community in China.

Time: 2016 August 22^nd to 31^st 

Participated retailers: Pharmacy Online, Pharmacy 4 Less, Amcal, Kiwi Discovery, NetPharmacy, Pharmacy Direct

Highlights: 

·      The campaign yielded 600,000 impressions with live streams

·      280,000 page views generated by one of the event recaps

·      Over 20,000 impressions on Weibo

·      135% increase of GMV for Amcal compared to same period in July

·      Sales during 21^st to 31^st comprise 60% in August

·      Follow-up article after live stream received more than 800 inquiries and comments in a week

Campaign Recaps

SENIMAR WITH AMCAL AND CANCER COUNCIL

SESSION WITH SWISSE

MEETING WITH PHARMACY ONLINE

 CHINESE ONLINE INFLUENCERS LIVESTREAMING THEIR EXPERIENCE

Media Coverage

[AJP] Chinese influencers to tour Aussie pharmacy

[Power Retail] Chinese Influencers to Tour Aussie Healthcare Retailers

[Which 50] Chinese Online Influencers Are Busy Touring Pharmacies In Australia And New Zealand

[Exporter Magazine] Chinese online shoppers ‘Walk into Australia and NZ’

Chinese online exposure screenshots

 CAMPAIGN PAGE OF 'WALK INTO ANZ' ON SMZDM

SMZDM FEATURING 'WALK INTO ANZ' CAMPAIGN IN CAROUSEL

CHINESE DOMESTIC MEDIA FEATURING THE CAMPAIGN

Download the case study

Case Study: Walk into ANZ Tour

‘Walk into Germany’

The ‘Walk into Germany’ campaign was launched in September 2017. A team made of Azoya, Chinese online influencer and 55Haitao visited Bodyguard Apotheke’s Pforzheim headquarter, and promoted the retailer to Chinese customers. The campaign was launched along with the 3^rd anniversary of Bodyguard Apotheke’s Chinese site.

Time: September 11 to September 14

Participated retailers: Bodyguard Apotheke

Highlights:

·      Over 10 million direct impression on various digital media.

·      One of the brand promoted during the campaign recorded over 13 times increase of sales compared to previous month.

·      175% increase of order during livestream campaigns compared to daily average.

·      UV to order conversion rate during the ‘Walk into Germany’ campaign was 660% compared to August 2017.

Campaign Recaps

LIVE STREAMING CAMPAIGN OF KITTY WENNY

BODYGUARD APOTHEKE CEO SEBASTIAN KLAUS FEATURED DURING THE CAMPAIGN

ONLINE INFLUENCER KITTY WENNY VISITING WAREHOUSES OF BODYGUARD APOTHEKE

ONLINE INFLUENCER KITTY WENNY EXPERIENCING BODYGUARD APOTHEKE OFFLINE STORE

Media Coverage

[WUV] Influencerin klärt China über deutsche Apotheken auf (German)

Chinse online exposure

‘WALK INTO GERMANY’ FEATURED ON 55HAITAO'S CAROUSEL

KITTY WENNY SHARING EXPERIENCE OF GERMAN TOUR

‘Walk into UK’

The ‘Walk into UK’ campaign is a marketing campaign co-branded between Azoya and Feelunique. Feelunique is one of the largest online beauty retailers in Europe. The campaign invited 2 KOLs who have great influencing power in China’s online beauty community to visit Feelunique’s pop-up store and warehouse in UK in October 2017, during the 2^nd anniversary of Feelunique’s CN site. The campaign yielded over 100 million exposures on various online channels in China.

Time: October 10^th to 14^th, 2018

Participated retailer: Feelunique

Highlights:

·      Live-stream campaigns from October 10^th to October 12^th yielded over 120 million watches

·      170% increase in user visits to Feelunique CN site during live stream campaigns compared to the same period in the previous week

·      80% increase of order compared to 2016 anniversary

·      Social media engagement spikes

Campaign recaps:

AZOYA AND CHINESE ONLINE INFLUENCERS VISITED FEELUNIQUE POP-UP STORES

CHINESE ONLINE INFLUENCER INTRODUCING BRANDS TO CHINESE CUSTOMERS DURING LIVE-STREAM

CHINESE ONLINE INFLUENCER INTRODUCING NYX PRODUCTS TO CHINESE CUSTOMERS

Media Coverage

[Retail Times] Online beauty retailer, Feelunique, to accelerate growth in Asia-Pacific

Walk into Japan

'Walk into Japan' campaign was launched during Matsuya Chinese online store's Double 12 promotion campaign. An online influencer, Lian Tai Tai was invited by Azoya and Matsuya to visit Matsuya Ginza, and local Japanese brand stores. Lian Tai Tai, along with Azoya crew experienced the department store, and the services offered to Chinese tourists. The campaign successfully introduced Matsuya Ginza and their Chinese online store to many quality-driven Chinese online consumers.

Time: December 8th to 12th

Participated retailer: Matsuya

Highlights

• Over 10 million views during one single live-stream campaign

• Dozens high-end lipsticks sold during one single live-stream campaign

• 15 times increased of user visite to Chinese site compared to daily average before the campaign

Media Coverage

[The Japan Times] Cosmetics influencer demonstrates clout of Chinese social media

[NNA Asia] 日中で近づく若者の価値観　中国の蓮太太さん、ファン２百万人