Azoya

A complete list of 'Walk Into' campaigns

Azoya launched 'Walk Into' campaigns for UK, German, Australian, New Zealand and Japanese retailer partners.

by Davy Huang

About the ‘Walk Into’ series

The ‘Walk Into’ series campaigns are marketing campaigns launched by Azoya and retail partners to bridge the Chinese online consumers and international retailers. The campaign brings Chinese online influencers to visit the international retailers, and live-stream their experience and feeling to the Chinese netizens. Customers can see the retailers from the cameras of influencers, and watch the process how products being manufactured, stored, and shipped to China.

azoya walk into series 

Azoya had organized ‘Walk Into’ trips for retailers from the United Kingdom, Germany, Australia, New Zealand and Japan. Retailers that participated the ‘Walk Into’ include Feelunique, one of the largest beauty retailers from UK; Bodyguard Apotheke, one of the biggest German to China cross-border sites; Sigma Healthcare, the largest pharmaceutical supplier in Australia. The campaigns had yielded both exposures and revenue for retailers and brands.


List of campaigns

  • Walk into ANZ

  • Walk into Germany

  • Walk into UK

  • Walk into Japan



‘Walk into ANZ’

The ANZ retailers is a group of our Australia and New Zealand retail partners of Azoya, who launched the campaign “Walk into ANZ Tour” with Azoya during 22-31 August in 2016. They are Pharmacy Online, Pharmacy 4 Less, Amcal, Kiwi Discovery, NetPharmacy and Pharmacy Direct. The campaign is co-branded with SMZDM, a famous shopping guide community in China.

 azoya walk into anz

Time: 2016 August 22nd to 31st 

Participated retailers: Pharmacy Online, Pharmacy 4 Less, Amcal, Kiwi Discovery, NetPharmacy, Pharmacy Direct

 

Highlights: 

·      The campaign yielded 600,000 impressions with live streams

·      280,000 page views generated by one of the event recaps

·      Over 20,000 impressions on Weibo

·      135% increase of GMV for Amcal compared to same period in July

·      Sales during 21st to 31st comprise 60% in August

·      Follow-up article after live stream received more than 800 inquiries and comments in a week

 

Campaign Recaps

walk into anz tour china online influencer seminar with aussie brands marketing

SENIMAR WITH AMCAL AND CANCER COUNCIL

walk into anz campaign online influencers from china visit swisse

SESSION WITH SWISSE

walk into anz campaign online influencers from china visit pharmacy online

MEETING WITH PHARMACY ONLINE

CHINESE DOMESTIC MEDIA FEATURING THE CAMPAIGN

 CHINESE ONLINE INFLUENCERS LIVESTREAMING THEIR EXPERIENCE


Media Coverage

[AJP] Chinese influencers to tour Aussie pharmacy

[Power Retail] Chinese Influencers to Tour Aussie Healthcare Retailers

[Which 50] Chinese Online Influencers Are Busy Touring Pharmacies In Australia And New Zealand

[Exporter Magazine] Chinese online shoppers ‘Walk into Australia and NZ’

 

Chinese online exposure screenshots

 walkintoanz-04.pngCAMPAIGN PAGE OF 'WALK INTO ANZ' ON SMZDM

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SMZDM FEATURING 'WALK INTO ANZ' CAMPAIGN IN CAROUSEL

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CHINESE DOMESTIC MEDIA FEATURING THE CAMPAIGN

Download the case study

walk into anz tour case study

Case Study: Walk into ANZ Tour



‘Walk into Germany’

The ‘Walk into Germany’ campaign was launched in September 2017. A team made of Azoya, Chinese online influencer and 55Haitao visited Bodyguard Apotheke’s Pforzheim headquarter, and promoted the retailer to Chinese customers. The campaign was launched along with the 3rd anniversary of Bodyguard Apotheke’s Chinese site.

walk into Germany marketing campaign of azoya and bodyguard apotheke 

Time: September 11 to September 14

Participated retailers: Bodyguard Apotheke


Highlights:

·      Over 10 million direct impression on various digital media.

·      One of the brand promoted during the campaign recorded over 13 times increase of sales compared to previous month.

·      175% increase of order during livestream campaigns compared to daily average.

·      UV to order conversion rate during the ‘Walk into Germany’ campaign was 660% compared to August 2017.

 

Campaign Recaps

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LIVE STREAMING CAMPAIGN OF KITTY WENNY

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BODYGUARD APOTHEKE CEO SEBASTIAN KLAUS FEATURED DURING THE CAMPAIGN

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ONLINE INFLUENCER KITTY WENNY VISITING WAREHOUSES OF BODYGUARD APOTHEKE

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ONLINE INFLUENCER KITTY WENNY EXPERIENCING BODYGUARD APOTHEKE OFFLINE STORE

Media Coverage

[WUV] Influencerin klärt China über deutsche Apotheken auf (German)


Chinse online exposure

walkintoba-03.png

‘WALK INTO GERMANY’ FEATURED ON 55HAITAO'S CAROUSEL

walkintoba-04.png

KITTY WENNY SHARING EXPERIENCE OF GERMAN TOUR



‘Walk into UK’

The ‘Walk into UK’ campaign is a marketing campaign co-branded between Azoya and Feelunique. Feelunique is one of the largest online beauty retailers in Europe. The campaign invited 2 KOLs who have great influencing power in China’s online beauty community to visit Feelunique’s pop-up store and warehouse in UK in October 2017, during the 2nd anniversary of Feelunique’s CN site. The campaign yielded over 100 million exposures on various online channels in China.

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Time: October 10th to 14th, 2018

Participated retailer: Feelunique

 

Highlights:

·      Live-stream campaigns from October 10th to October 12th yielded over 120 million watches

·      170% increase in user visits to Feelunique CN site during live stream campaigns compared to the same period in the previous week

·      80% increase of order compared to 2016 anniversary

·      Social media engagement spikes

 

Campaign recaps:

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AZOYA AND CHINESE ONLINE INFLUENCERS VISITED FEELUNIQUE POP-UP STORES

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CHINESE ONLINE INFLUENCER INTRODUCING BRANDS TO CHINESE CUSTOMERS DURING LIVE-STREAM

英国2-2.jpg

CHINESE ONLINE INFLUENCER INTRODUCING NYX PRODUCTS TO CHINESE CUSTOMERS

Media Coverage

[Retail Times] Online beauty retailer, Feelunique, to accelerate growth in Asia-Pacific


Walk into Japan

'Walk into Japan' campaign was launched during Matsuya Chinese online store's Double 12 promotion campaign. An online influencer, Lian Tai Tai was invited by Azoya and Matsuya to visit Matsuya Ginza, and local Japanese brand stores. Lian Tai Tai, along with Azoya crew experienced the department store, and the services offered to Chinese tourists. The campaign successfully introduced Matsuya Ginza and their Chinese online store to many quality-driven Chinese online consumers.

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Time: December 8th to 12th

Participated retailer: Matsuya


Highlights

  • Over 10 million views during one single live-stream campaign

  • Dozens high-end lipsticks sold during one single live-stream campaign

  • 15 times increased of user visite to Chinese site compared to daily average before the campaign


Media Coverage

[The Japan Times] Cosmetics influencer demonstrates clout of Chinese social media

[NNA Asia] 日中で近づく若者の価値観 中国の蓮太太さん、ファン2百万人


BabyHaven Case Study

Learn how BabyHaven.com expand e-commerce business to China with Azoya partnership

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