Azoya launches New Mobile Shop for British Beauty Retailer Feel Unique

by Azoya

Bodyguard Apotheke, a well-known German pharmacy retailer, recently launched a mobile version online store to sell to Chinese consumers via cross-border e-commerce.  This is the key step in Feel Unique's digital expansion strategy, after seeing continued success with its standalone China and official flagship store on Tmall Global. 

Feel Unique mobile shop focuses on providing a one-stop shopping experience for premium Chinese consumers.  

The key sessions are:

1. Latest promotion on Homepage.  The upper banner will notify users about the latest promotions provided, also the 'Top-selling Products' would direct customers to the brands or products ranking and recommendations. 

2. Multiple Product offerings. Another important point is Feel Unique brings high-quality products and both well-known and niche brands which meet Chinese customer demands, including Charlotte Tilbury, Givenchy, Guerlain, The Ordinary. (upper-right)

3. Online ordering and on-demand delivery. Customers enjoy an exclusive subsidy worth £20. 

4. Customer centre.  In the customer centre, users can find all details from their orders, from payment, order and shipment status. 24-hour Chinese customer service is available for aftersale issues. (see bottom-right)



Feelunique is the largest online retailer of premium beauty products in Europe and one of the fastest growing e-tailers in the world. Launched in 2005, Feelunique was founded to meet the increasing requirements of beauty customers to research, review, compare and buy the leading beauty and health products.

Beauty Retail Cosmetics cross-border e-commerce E-commerce