Azoya Launches Pixi Beauty E-Commerce Operations in China

Shenzhen, China. June 27, 2019 - Azoya, a Shenzhen-based cross-border e-commerce enabler, is announcing the official launch of Pixi Beauty's China e-commerce business.  Pixi launched its Xiaohongshu and WeChat stores earlier this month (June 12-13) and will be launching its Tmall Global flagship store later this year. 

Azoya will be responsible for day-to-day e-commerce operations across all platforms, as well as shipping, B2B distribution, retail marketing, and technical maintenance. Azoya will also assist Pixi with selling through Taobao stores and KOLs on various platforms, as well as working with other cross-border e-commerce retailers such as Feelunique and Perfume's Club. 

"We are particularly excited to be working with Pixi Beauty on its multichannel expansion in China. Chinese consumers prefer clean skincare products that use natural ingredients to enhance their skin, and Pixi's products are a great fit for this market. We believe that Pixi has the potential to become a major player in this space going forward," noted Azoya VP of International Business Ivy Shen. 

Pixi Beauty is a well-known British beauty brand that is particularly known for its Glow Tonic Serum, which acts as a natural liquid exfoliator. Pixi's products emphasize natural, botanical ingredients that work to enhance skin quality from deep within. 

The Pixi brand has been around for 20 years and has become particularly popular in the last two years, selling through Sephora retail stores in the United States. This popularity has spread through Chinese social media and gray-market daigou sellers, indicating strong demand for Pixi's products in the Chinese mainland.   

About Azoya

Azoya has several years of experience in helping international retailers and brands set up and operate e-commerce stores in China. As a borderless e-tailing group that has helped over 30 different retailers and brands enter and operate in the China market, Azoya's seasoned e-commerce teams can provide a wide range of different solutions that include IT, marketing, logistics, payments, customer service, and more.

About Pixi Beauty

Pixi Beauty is a natural skincare brand with other 20 years of operating history and roots in the Soho neighborhood of London. It was originally founded by makeup artist Petra Strand, and focuses on naturally enhancing skin quality from within, using botanical ingredients. Pixi's mission is to provide women with easy-to-use, effective products that they can use for any occasion.