Azoya partners with Lengow to deliver cross-border ecommerce in China

Lengow, a leading provider of ecommerce automation solutions now entered partnership with Azoya, a leading turnkey ecommerce solutions and services provider.

by Azoya

(11 th Nov, Shenzhen) Cross-border ecommerce is the business model of the future. Azoya, a leading turnkey ecommerce solutions and services provider dedicated to opening up the market in China to overseas retailers, today announced a new strategic partnership with Lengow, a leading provider of ecommerce automation solutions. This will enable Azoya’s customers that use Lengow’s technology to sell in China without any extra operational work. This further strengthens Azoya’s position as a key player in facilitating retailers’ expansion into China’s booming cross-border shopping market.

This new partnership is primarily technological. It adapts Lengow’s API for Azoya systems ( and CECS), reducing extra technical work for Lengow clients, and enabling them to access the market more easily. All operational work, including localised marketing, customer services, and logistics, will be covered by Azoya’s turnkey solutions. Together with Azoya’s dedicated team, Lengow will be able to help its customers to establish themselves and develop sales in China more effectively.

"We are very pleased to have agreed this partnership with Lengow, a leading solution provider in international e-business. We will be able to work together with our mutual clients and enable them to reach a worldwide market,” said Stéphane Rouquette,Managing Director of Azoya in UK/France. “Lengow’s advanced technology provides tailored online performance and automatisation solutions for brands and distributors, while Azoya offers retailers the opportunity to reach the Chinese market with more efficiency than marketplaces. It is a natural partnership.”

“Our platform gives greater visibility to retailers’ product catalogues on the most relevant channels, such as marketplaces, price comparison websites, and social media platforms,” explained Nenad Cetkovic, COO at Lengow. “We needed an influential partner with a real local knowledge of the Chinese market and were impressed by Azoya. Working together, we can now offer our customers the ultimate pathway into China.”

The volume of ecommerce sales in China is growing and the value of overseas online transactions reached about €277 billion in the first half of last year, representing a growth of 42.8 % compared to the previous year.

About Azoya

Azoya is a leading turnkey e-commerce solutions provider, which endeavours to help overseas retailers break into China via cross-border e-commerce. The company prides itself as having signed exclusive agreements with the largest number of overseas retailers in China. With its all-encompassing services and dedicated specialist team, the company has earned trust from more than 35 overseas retailers in 11 countries, such as La Redoute, the largest online retailer of women's apparel in France; and Feelunique, the largest online premium beauty retailer in Europe. For more details, visit

About Lengow

Lengow is the e-commerce automation solution that helps brands and distributors improve their performance, automate their business processes, and grow internationally. The Lengow platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting. Since 2009, Lengow has integrated more than 1,800 partners into its solution to provide a powerful ecosystem to its 3,600 retailers in 45 countries around the world.

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