E-commerce or She-commerce: Uprising of Chinese female online shoppers
Chinese female customers are also dominating the cross-border e-commerce. As monitored by AzoyaLab, female shoppers account for more than 70% of total active customers of multiple foreign e-commerce websites.
PayThink Merchants are missing China's diverse e-payment trends
By 2020, a quarter of China’s population, amounting to more than half of all digital buyers, will be shopping either directly on foreign-based sites or through third parties.
The pros and cons of two ways of entering e‑commerce in China
U.S. retailers and brands can generate more immediate sales through popular marketplaces like Tmall, but gain more control by launching their own websites.
You've always got time for expert insights.
China E-Commerce Insight Issue 1: 2017 Year of Omnichannel
Brands and retailers are seeking new ways to reach the Chinese consumers rather than simply launching a flagship store on the largest online marketplace in China.
Sell to China - Your Complete Category Handbook
Check this white paper to have an expansive analysis of all categories that are popular among Chinese cross-border online shoppers.
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