Introduction

Ludwig Beck is a famous department store based in Munich, Germany. The historical retailer specializes in selling beauty and cosmetics, and has over 150 years of history. Ludwig Beck is dedicated to providing a broad selection of diverse, fashionable products for their customers. 

China Entry

Azoya helps Ludwig Beck build and operate its official China website, which includes enterprise-level IT infrastructure build-out and support, as well as day-to-day marketing, merchandising, and operations. Azoya also helps Ludwig Beck for daily influencer marketing on Little Red Book, WeChat and Weibo.

Offline Store in Germany

Ludwig Beck is a big tourist attraction for people from around the world, and in recent years has received an increasing amount of attention from Chinese consumers, many of whom browse its stores when visiting Germany.