Ludwig Beck is a famous department store retailer based in Munich, Germany. It specializes in selling beauty and cosmetics, and has over 150 years of operating history. They are dedicated to providing a broad selection of diverse, fashionable products for their customers. Top brands in their inventory include La Mer, Jo Malone, Bobbi Brown, and Tom Ford.
Ludwig Beck is a big tourist attraction for people from around the world, and in recent years have received an increasing amount of attention from Chinese consumers, many of whom browse its stores when visiting Germany.
Azoya will be helping Ludwig Beck build and operate its official China brand website, which will include enterprise-level IT infrastructure build-out and support, as well as day-to-day marketing, merchandising, and operations.
Ludwig Beck Department Store in Munich, Germany