Matsuya's official Chinese E-commerce website was launched in March of 2017.
With more than a hundred years of history, Matsuya is a Japanese department store in Tokyo. The Matsuya Ginza is the cornerstone of the Japanese Ginza culture, combining the traditional and the new together in one of the busiest commercial areas on earth. Benefited from the great offline traffic, popularity among Chinese tourists and complete portfolio of categories, Matsuya expansion to online is quite natural. They are attempting to reach out to more Chinese consumers and create loyalty.
Apart from setting up and managing Matsuya’s Chinese E-Commerce website, Azoya’s cross-border solution package for Matsuya also includes an omnichannel service. Azoya proposed to create an integrated O2O strategy for Matsuya, a new business module that will encourage brick & mortar visitors to sign up to Matsuya’s online web store. Customers can place the order online and receive products shipped directly from Japan. They can also keep updated with seasonal best sellers and promotion campaigns.