Overview of Chinese Pet Food Market in 2023
The continuous rise in pet households and penetration rates indicates substantial growth potential for the Chinese pet food economy. Delve into this report for in-depth insights and trends in the Chinese pet food market.
by Azoya
China's pet economy had surged post-pandemic, fueled by the lifestyle shift caused by increased time spent at home. Primarily led by Chinese millennials and Gen-Z, who are products of the One-Child Policy era, the trend reflects a preference for "fur babies" over traditional parenthood.
According to Analysys, a tech and market analysis agency, the Chinese pet market will hit 392.7 billion yuan ($55 billion) in 2023, with pet food claiming over 60% of this share. The continuous rise in pet households and penetration rates indicates substantial growth potential for the Chinese pet food economy. Delve into this report for in-depth insights and trends in the Chinese pet food market.
In this report, we discuss:
- Growth of demand driven by increasing pet adoptions
- Short video platforms fuel growth in the pet market
- Imported pet food surges with U.S. brands lead
- Homogeneity is the top challenge for pet food brands in China
- Pet stable food is now a functional and refined selling point
- Imported brands lead cat food with functionalities and formula
- Unstoppable demand for ageing products
- New generation drives the growth of JD’s pet industry
- Young people’s moderate monthly pet spending is between $28.2-$70.5
- Weibo, Douyin, Kuai, Bilibili and Little Red Book are key pet content platforms
- Instinct: U.S. pet food brand leveraging KOLs across multiple social platforms
- China pet food brand MyFoodie: combining online and offline promotion channels
- Attracting youthful customers: the power of ‘Brand + Pet’
- Trends insight into the Chinese pet food market
For the complete report, please scroll down to download.