In our last guide, An Introduction to Cross-Border E-Commerce, we discussed where cross-border e-commerce fits in amongst general trade, travel retail, and daigou selling.

In this guide, we go deeper and talk about official brand websites, Tmall, JD.com, Netease Kaola, and WeChat mini-program stores.

We highlight the advantages and disadvantages of each channel, as well as their different user bases and other characteristics.

Enter your details to download now!