In-depth case study on how emerging brands localize marketing strategy

Offering global emerging brands valuable insights and helping them to understand the implications of brand marketing in China, allowing them to achieve more rapid growth in this lucrative consumer market.

Beauty Samplings Spike: How should brands adapt to this emerging trend?

Chinese consumers are becoming more cautious towards product seeding. What's next?

Little Red Book unprecedently bans dozens popular brands involved in "fake content" overnight

Is the Monopoly Era of Leading Livestream Anchors Over?

How does Lancôme use WeChat Ecosystem to boost sales?

Boasting 100 million CNY Sales on WeChat Mini-program, Sephora Continues to Lead Omnichannel Experience for Loyal Customers

LIVE BLOG: 2021 Singles‘ Day Global Shopping Festival Key Findings

Key Trends of Health Supplement Markets in China 2022

Tapping into the Explosive Growth of Personalized Beauty in China

Bilibili Decoded: A New Beauty Battlefield for Unlock Chinese Gen Z

The Anti-aging Market in China: A Burst of Momentum

Best Practices of Qixi Festival campaign: a case study of beauty brands’ WeChat effort