marketing

DEEPDIVE: Where Are Brands Spending on Advertising in China in 2024?

How can Douyin's audience segmentation inspire your marketing strategy?

Best Practice for Limited Edition Products in the Year of the Dragon 2024

How ChatGPT Could Shape The Future Of How Brands Do Business

Understanding The Needs of China's Tomorrow Consumers

Douyin or Tmall Global? A Guide to Launch Your Brand in China in 2022

How Brands Localized Marketing Strategy to Improve Customer Experience in China

2022 Singles Day: How Should You Prepare for it - Marketing Strategy

Diving into Helena Rubinstein’s WeChat Efforts to Grow Social Commerce Sales in China

How Brands Captivate Digital Consumers with WeChat Moments Ads

Sales Soar - The Prestige Beauty Market in China

Looking at "She Economy" from International Women's Day

Top 7 China E-commerce Trends of 2022

Beauty Brands Flock to Little Red Book to Attract a New Generation of Chinese Consumers

Brand Building In China's Digital Ecosystem

Why Most Foreign Brands Become Popular in China Because of Influencers

3 Things to Do If Your Brand Can’t Get on Tmall

China's 618 E-Commerce Festival Nearly Tops 1 Trillion RMB in Sales

How Brands are Responding to the Coronavirus Crisis this Valentines Day

How SARS Led to the Birth of China E-Commerce

KOCs: A New Breed of Influencers

Why You Should Watch Out for These Chinese Brands on Singles Day

SMZDM: Understanding China‘s Most Popular Affiliate Marketing Site

What Does Topshop's Breakup with Shangpin Tell Us About Fashion Retail in China?