In-depth case study on how emerging brands localize marketing strategy

Offering global emerging brands valuable insights and helping them to understand the implications of brand marketing in China, allowing them to achieve more rapid growth in this lucrative consumer market.

Behind China Duty Free Group’s Shift Towards Cross-Border E-Commerce

These Chinese Beauty Retailers are Giving Sephora a Run for Its Money

How is the Global Covid-19 Pandemic Affecting Cross-Border Shipping to China?

A Glance at China’s Emerging Perfume Industry

Exporting OTC Pharmaceutical Items to China Through Cross-Border E-Commerce

Will Hainan Be the Next Mecca for Duty-Free Shopping in China?

How Global Sportswear Brands Are Re-Inventing the Omnichannel Experience in China

Can China‘s Newest Luxury E-Commerce Player Take Off?

How Chinese Skincare Brand Chando Uses Private Traffic to Draw and Engage Customers

5 Emerging Chinese Beauty Brands to Watch and Why

4 Takeaways from China's Ministry of Commerce Report on E-Commerce

China's 618 E-Commerce Festival Nearly Tops 1 Trillion RMB in Sales